Glory Days: When Horsepower and Passion Ruled Detroit [Audiobook] download free by Paul Zazarine
- Listen audiobook: Glory Days: When Horsepower and Passion Ruled Detroit
- Author: Paul Zazarine
- Release date: 2003/9/4
- Publisher: BENTLEY (ROBERT) INC.,US
- Language: English
- Genre or Collection: Transportation
- ISBN: 9780837602080
- Rating: 8.21 of 10
- Votes: 800
- Review by: Blake Mora
- Review rating: 8.32 of 10
- Review Date: 2018/10/18
- Duration: 4H13M in 256 kbps (69.6 MB)
- Date of creation of the audiobook: 2018-07-20
- You can listen to this audiobook in formats: MP3, MPEG4, WavPack, WAV, MP4, WMA, FLAC, Apple Lossless (compression RAR, ZIP, 7Z, ARJ)
- Total pages original book: 348
- Includes a PDF summary of 36 pages
- Duration of the summary (audio): 27M2S (7.2 MB)
- Description or summary of the audiobook: The automobile industry is one of the most capital- and marketing-intensive industries in the world today. Common wisdom states that the keys to sales success in the industry are no different than in any other: brand management, product positioning, and brand imaging. But what do these commonly traded buzzwords really mean, and how do they translate into a successful brand campaign? In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for automobiles: Why brand management for cars is not the same as for other 'branded' products How to position a model for the best possible tie-in promotion-and how not to What it takes to establish and evolve a brand image
- Other categories, genre or collection: Business & Management, History: Specific Events & Topics, Manufacturing Industries, Sales & Marketing, Motor Cars, Road Vehicle Manufacturing Industry, Transportation Books, Biography: General
- Download servers: Mediafire, Dropbox, Google Drive, Uploaded, Demonoid, OneDrive, Box, FileServe, Microsoft OneDrive, Torrent. Compressed in RAR, ZIP, 7Z, ARJ
- Format: Paperback
- Approximate value: 50.74 USD
- Dimensions: 175.26x254x22.86mm
- Weight: 612.35g
- Printed by: Not Available
- Published in: Cambridge, United States
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