Ambush Marketing Toolkit [Audiobook] download free by Kim Skildum Reid
- Listen audiobook: Ambush Marketing Toolkit
- Author: Kim Skildum Reid
- Release date: 2007/9/30
- Publisher: MCGRAW-HILL EDUCATION - EUROPE
- Language: English
- Genre or Collection: Transportation
- ISBN: 9780070138087
- Rating: 9.37 of 10
- Votes: 131
- Review by: Cindi Schweitzer
- Review rating: 8.36 of 10
- Review Date: 2018/11/7
- Duration: 3H12M29S in 256 kbps (51.2 MB)
- Date of creation of the audiobook: 2018-09-29
- You can listen to this audiobook in formats: WMA, WAV, Apple Lossless, AU, FLAC, MP3, MPEG4 (compression CAB, RAR, ACE, 7Z, ZIP, DMG)
- Total pages original book: 256
- Includes a PDF summary of 24 pages
- Duration of the summary (audio): 18M17S (4.8 MB)
- Description or summary of the audiobook: Make the most of ambush marketingThere is a myth that it's only major sponsors of huge events that get ambushed. The truth is that ambush marketing goes on at all levels of the sponsorship industry, from small charities to industry associations, festivals and the Soccer World Cup.In a world first, bestselling author Kim Skildum-Reid puts her more than 20 years of sponsorship marketing experience into the topic of ambush marketing.The Ambush Marketing Toolkit (with accompanying CD) provides sponsors, events, and prospective ambushers with a no holds barred, strategic approach to ambush prevention and the mounting of a successful ambush.'When conceptualized and managed on a superficial level, sponsors can be easily ambushed by competitors - those who are able to build stronger and more meaningful relationships with the target audience despite their non-sponsor status. And that's why most marketers should be itching to gat hold of The Ambush Marketing Toolkit, because no one likes to be ambushed, especially when it equates to shooting yourself in the foot.'-Suzanne Pollock, AMAMI for the Australian Marketing Institute
- Other categories, genre or collection: Sales & Marketing, Ships & Shipping
- Download servers: Koofr, Microsoft OneDrive, FileServe, Rapidgator.net, 4Shared, Hotfile, Uploaded, Dropbox. Compressed in CAB, RAR, ACE, 7Z, ZIP, DMG
- Format: Mixed Media Product
- Approximate value: 16.71 USD
- Dimensions: 198x249x10mm
- Weight: 364g
- Printed by: MCGRAW-HILL Professional
- Published in: United States
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