Soar: How the Best Airline Brands Delight Customers and Inspire Employees [Audiobook] download free by Shashank Nigam
- Listen audiobook: Soar: How the Best Airline Brands Delight Customers and Inspire Employees
- Author: Shashank Nigam
- Release date: 2016/2/18
- Publisher: IDEAPRESS PUBLISHING
- Language: English
- Genre or Collection: Transportation
- ISBN: 9781940858142
- Rating: 8.72 of 10
- Votes: 795
- Review by: Carlee Geer
- Review rating: 8.51 of 10
- Review Date: 2018/11/1
- Duration: 2H42M1S in 256 kbps (44.6 MB)
- Date of creation of the audiobook: 2018-09-17
- You can listen to this audiobook in formats: WAV, AC3, AU, MPEG4, FLAC, TTA, MP3, WMA (compression ZIP, TAR.BZ2, JAR, RAR)
- Total pages original book: 223
- Includes a PDF summary of 19 pages
- Duration of the summary (audio): 14M14S (3.8 MB)
- Description or summary of the audiobook: An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional. This book aims to highlight 10 exceptional airline brands which are thinking differently about branding, and executing brilliantly. There is an exceptional breed of airlines that continue to win in their markets because they dare to think differently. They dare to challenge the conventional wisdom and industry norms.Some proactively borrow concepts from consumer industries; some choose to put customers at the heart of their business; some choose to empower their staff to lead the brand. Yet, they all aim to create an experience that the customers will appreciate, pay for and share about - in their own different ways. This book sets a new direction on and a new attitude towards airline marketing.
- Other categories, genre or collection: Aircraft, Sales & Marketing, International Business, Transport Industries
- Download servers: Torrents.me, Uploaded, 4Shared, SendSpace, FileWhopper, MEGA, FileServe, Microsoft OneDrive, BitShare. Compressed in ZIP, TAR.BZ2, JAR, RAR
- Format: Hardback
- Approximate value: 25.33 USD
- Dimensions: 147x208x20mm
- Weight: 363g
- Printed by: Not Available
- Published in: Not Available
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