Vw Advertising: The art of Advertising the Air-Cooled Volkswagen [Audiobook] download free by Richard Copping
- Listen audiobook: Vw Advertising: The art of Advertising the Air-Cooled Volkswagen
- Author: Richard Copping
- Release date: 2015/6/24
- Publisher: HERRIDGE & SONS LTD
- Language: English
- Genre or Collection: Transportation
- ISBN: 9781906133634
- Rating: 8.1 of 10
- Votes: 305
- Review by: Norah Lanier
- Review rating: 9.9 of 10
- Review Date: 2018/11/3
- Duration: 2H1M19S in 256 kbps (32 MB)
- Date of creation of the audiobook: 2018-09-09
- You can listen to this audiobook in formats: Vorbis, MPEG4, WMA, WAV, MP3, FLAC (compression AZW3, 7Z, RAR, ZIP, LHA)
- Total pages original book: 160
- Includes a PDF summary of 17 pages
- Duration of the summary (audio): 13M13S (3.4 MB)
- Description or summary of the audiobook: In this period Volkswagen's publicity and advertising material was among the very best issued by any motor manufacturer. Following the Beetle's launch brochures in the late 1930s, the 1950s saw extraordinarily strong artwork images from the brush of Bernd Reuters and other artists, depicting Saloon, Cabriolet and Transporter in such a way as to suggest more streamlined, spacious and powerful VWs than the reality. In the '60s the American advertising agency Doyle Dane Bernbach took over, combining stark photography with sharp, witty text and endowing the Beetle with a cult status that took production to over a million for the first time, but VW's new Type 3 and Type 4 models were failing to impress the public, and only the arrival of the Golf saved the day.Author Richard Copping has a vast collection of VW material and in this book he provides a selection of some 400 of the most striking or interesting images used by the company to sell us its products, taking in every model and variant. The accompanying text guides us through the changing styles of the publicity material as well as through the range of vehicles and thus through the story of Volkswagen in the period.
- Other categories, genre or collection: Transportation Books, Motor Cars, Advertising
- Download servers: Data File Host, Torrent, Microsoft OneDrive, FileNurse, Hotfile, FreakShare. Compressed in AZW3, 7Z, RAR, ZIP, LHA
- Format: Hardback
- Approximate value: 78.43 USD
- Dimensions: 257x259x18mm
- Weight: 998g
- Printed by: Not Available
- Published in: Beaworthy, United Kingdom
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